Posts tagged with treatment, placebo, pills, drug, medication, cure

Costly Placebo Works Better Than Cheap One

marți, martie 25th, 2008

Expectations of quality color how people perceive pain   Durham, NC — A 10-cent pill doesn’t kill pain as well as a $2.50 pill, even when they are identical placebos, according to a provocative study by Dan Ariely, a behavioral economist at Duke University. "Physicians want to think it’s the medicine and not their enthusiasm [...]

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